What does CNIC primarily use to set performance benchmarks?

The correct answer is rooted in the fact that CNIC relies heavily on historical performance data to establish its performance benchmarks. This approach allows CNIC to have a solid understanding of past trends and outcomes, which acts as a reliable reference point for measuring current and future performance. By analyzing how operations have performed historically, CNIC can identify consistent patterns, track improvements or declines over time, and derive realistic benchmarks that reflect achievable standards.

Using historical data provides a factual basis for setting targets instead of speculation. It accounts for various factors that may influence performance, ensuring that benchmarks are realistic and grounded in measurable outcomes. This method also helps in forecasting future performance and making informed decisions based on trends observed in previous data.

While market trends, competitor analysis, and user feedback are valuable elements for understanding the broader landscape and gathering insights, they tend to be more external and subjective. Market trends may shift due to external economic factors, competitor analysis focuses on relative performance, and user feedback is specific to individual experiences but does not provide the comprehensive performance history that is often crucial for setting effective benchmarks within CNIC. Thus, reliance on historical performance data positions CNIC to create benchmarks that are not only relevant but also firmly anchored in empirical evidence.